Seven ways to energize sales, according to Entrepreneur.
In this highly competitive marketplace, it’s vital to keep your marketing campaigns fresh, new and on target. This fall, kick your marketing into high gear with this seven-point checklist.
1. Reestablish Listening Posts
Smart marketing relies entirely on understanding your customer. You need to know not only who they are and what they buy, but why they buy — and why they choose to buy from you. Redouble your efforts at dialogue through social media, message boards and blogs. And get direct feedback from customers or clients, or via your front-line salespeople.
2. Announce Special Promotions
Use special incentives to draw customers to short-term promotions. This fall (much like the last), cost-conscious consumers are looking for good prices and great value, and promotions are a winner with most all economic groups. Coupons are increasingly vital, and there is a major rise in the desirability of online coupons.