Seven traits of an effective marketing leader, according to Marketing Profs.
Whether you work for a small business or a Fortune 500 enterprise, marketing is a critical part of the business. How you organize your marketing team and your work says a lot about whether or not your team will succeed.
Developing a productive environment where team members can do their best work even under stressful deadlines is a true leadership skill. But how does one create an environment where creativity can grow and productivity is king?
After working for several startups and Fortune 1000 companies, I’ve had my share of experiences with marketing leaders—some great, some not so great. The most effective marketing leaders tend to have the following seven traits in common.
1. Effective marketing leaders mentor; they don’t micro-manage
A good marketing leader surrounds herself with an A-list team she can trust—the people who just “get it done.” Such people empower the team to take ownership and provide a model of responsibility for other team members to emulate (because we all know not all teams are made of only “A” players).