Seven dead ends on your website, according to Marketing Profs.
You work hard to drive traffic to your site. Steering people toward your site is hard work. You combine search marketing, social media, and email marketing. You might even be paying good money for those visitors.
But once you have them, are you making the most of those visits? Or is your site sending them down one-way, dead-end streets? Are there places where your user flow completely stops?
Sadly, most websites are filled with dead ends.
Here are seven blind alleys that are probably on your site right now. Those hidden corners where you offer your visitor nothing—your “thank you” pages, your “Nothing Found” pages, and even your most-visited marketing pages.
The following seven dead ends are all common, huge missed opportunities…