Set Yourself Apart
by Creating a Convenient Car Buying Experience
// Webinar summary
The way consumers buy cars has changed significantly in recent years. A vast majority of the car-buying experience has been done online before the customer even walks on your lot – in fact, consumers are nearly 60% of the way through the customer journey before they reach out. Because of this the question many dealerships have on their minds is, what can they do to turn those online searchers into offline buyers. The simple answer is consistent interaction across the entire customer journey.
In this presentation, you will learn to identify key points in the car-buying experience to engage with your customers, discuss the importance of interacting with customers on their terms, and show you how increased interaction can provide valuable insights into your business.
// Key takeaways
• How to get chosen over the competition by identifying key moments in the car buying journey.
• Tips to create a customer interaction strategy to attract and retain more car buyers.
• Best practices for communicating with your customers at the right time and through the right channel for the highest impact.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.