New-vehicle sales are expected to decline 1.8 percent in September 2013 to a total of 1.17 million units, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information.
“September 2013 new-vehicle sales represent the first year-over-year drop since May 2011, due to slower retail sales, two fewer sales days in the month, and this year’s Labor Day sales included in August 2013 totals,” said Alec Gutierrez, senior analyst at Kelley Blue Book. “Despite the cool down this month, Kelley Blue Book forecasts sales will remain on track to exceed 15.6 million units in 2013 because of strong product introductions from automakers.”
Key Highlights for Estimated September 2013 Sales Forecast:
- In September 2013, new light-vehicle sales, including fleet, are expected to hit 1,167,000 units, down 1.8 percent from September 2012 and down 22.2 percent from August 2013.
- The seasonally adjusted annual rate (SAAR) for September 2013 is estimated to be 15.7 million, up from 14.7 million in September 2012 and down from 16.0 million in August 2013.
- Retail sales are expected to account for 85 percent in September 2013.
Toyota, Honda to Lead Manufacturer Growth in September 2013
Honda will continue its momentum from a strong August 2013, when it posted a 27 percent gain year over year. While calendar quirks this month will limit Honda to single-digit growth, two of its three core products, the Civic and CR-V, are leading their respective segments this year. Toyota also is expected to post small gains in September as it launched the all-new Corolla, which will challenge the Civic for the best-selling small car this year. Domestic manufacturers are expected to post volume losses for the month; however, their combined market share of 44.4 percent will be slightly higher than last month and one year ago.
Compact Crossovers Post Biggest Growth, Compacts to Lead the Way over Mid-Size Cars
Compact crossovers will see the biggest growth of any segment, as sales are up 21.7 percent so far this year, fueled by redesigns of the Honda CR-V, Toyota RAV4 and Subaru Forester. While housing prices are starting to level out, housing construction and sales remain up, helping pickup truck sales accelerate into the fall season when sales are typically strong.
“In September 2013, Kelley Blue Book expects compact cars to surpass mid-size cars as the leading segment for the first time since June 2011,” said Tim Fleming, analyst at Kelley Blue Book. “Over the past three months, compact car sales have soared 17.8 percent on the strength of the Honda Civic, Chevrolet Cruze and Hyundai Elantra, and the introduction of the new Toyota Corolla will bolster sales even more in this segment.”
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted Resource®, is the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. Each week the company provides the most market-reflective values in the industry on its top-rated website KBB.com, including its famous Blue Book® Trade-In and Suggested Retail Values, and Fair Purchase Price, which reports what others are paying for new cars this week. The company also provides vehicle pricing and values through various products and services available to car dealers, auto manufacturers, finance and insurance companies, and governmental agencies. For two years running, Kelley Blue Book’s KBB.com ranked highest in its category for brand equity and was named Online Auto Shopping Brand of the Year in the 2012 and 2013 Harris Poll EquiTrend® study. Kelley Blue Book Co., Inc. is a subsidiary of AutoTrader Group, which includes AutoTrader.com, vAuto, VinSolutions and HomeNet Automotive. AutoTrader Group is a majority-owned subsidiary of Cox Enterprises.