Tim O’Leary, senior business consultant with Reynolds Consulting Services at The Reynolds and Reynolds Company, is sharing his expertise with automotive dealers and managers on converting service prospects into sales customers.
Have you ever wondered if there is a better way to stock your pre-owned inventory, grow your customer base and convert service prospects into sales customers? Dealerships that understand the ability they have to convert service customers, who are driving optimal vehicles, into repeat vehicle purchasers, have uncovered a gold mine. Not only do they save time, money, and energy researching and going to auctions, they also maximize their customer database and turn a greater profit in both service and sales.
Best of all, this can happen with no service income interruption. These same dealers also enjoy greater customer satisfaction since customers who participate have reported being very pleased with their experience! Tim will not only provide you insight for creating a plan to do this, but you will also learn the best practices and word tracks that will equip you to do so!
What will you learn and what action items will you take back to the dealership?
1. Learn to develop and execute a process that will convert service customers into sales customers. In the process, the service department can supply the pre-owned vehicle department with optimal pre-owned vehicles where the history is no mystery as opposed to buying vehicles at auctions.
2. Learn how to provide service customers with a complementary silent trade appraisal and a vehicle investment proposal — giving the customer several choices while their vehicle is in for service.
3. Learn to practice a soft approach in creating an opportunity to purchase the customer’s desirable vehicle, or better yet, sell them a new or pre-owned vehicle.
Tim O’Leary has 25-plus years experience in automotive retail and is a senior business consultant with Reynolds Consulting Services at The Reynolds and Reynolds Company. His expertise in e-business, CRM and retail sales operations has earned him a role as the Used Vehicle Management Process Champion at Reynolds. O’Leary has been a key subject matter expert in developing best practices for multiple consulting offers, including the used vehicle management and service to sales management projects. He has earned multiple prestigious awards at Reynolds, including the RCS Core Values Award and the Reynolds Consultant of the Year Award.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.