LAS VEGAS – As Chevrolet marks its first 100 years, its performance legacy is on display at the SEMA Show – the annual extravaganza of automotive high-performance, styling and personalization.
A collection of Chevy’s new small cars and iconic sports cars headline the brand’s display, representing all facets of its 21st century approach to performance, as well as acknowledging a heritage that is part of the shared history of many generations. Special historical displays also highlight the history of Chevrolet’s performance past.
“When you look around the SEMA Show, the imprint of the Chevrolet bowtie is impossible to ignore – from the show cars to the manufacturer displays offering countless parts and accessories,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “The brand has inspired and delivered on the automotive dreams of millions over the decades. We embrace that heritage and are working harder than ever to build on it.”
The public debut of Chevrolet Performance also takes place at SEMA. This new team brings together Chevrolet Racing, GM Performance Division and GM Performance Parts.
“SEMA is the pinnacle for performance aftersales, so it is the perfect opportunity to build on Chevrolet’s performance heritage and expand upon it,” said Jim Campbell, General Motors U.S. vice president of Performance Vehicles and Motorsports. “Chevrolet Performance will be the conduit for performance vehicles, parts and motorsports sponsorships to market the vehicles, parts and accessories that enthusiasts want and dream about. We’re hitting the ground running at SEMA with an industry-first engine system and a few other show stoppers.”
On the floor
Chevrolet’s SEMA display is comprised of:
- A squadron of personalized and performance-modified small cars, including 12 all-new Sonic models and a pair of Cruze sedans that highlight the next generation of Chevy small cars
- A contingent of Camaros and Corvettes that represents Chevrolet’s traditional performance heritage – rooted in the words “small-block V-8”
- A Centennial display highlighting Chevrolet’s 100th anniversary, which occurs Nov. 3, during the SEMA Show’s week-long run.
- A display of 35 of Chevrolet’s most powerful, innovative and important V-8 engines.
“Performance comes in all different sizes, forms and displacements at Chevrolet,” said Campbell. “Most of our personalized SEMA concepts show what can be done with a few creative ideas and a host of accessories available right now – or in the near future.
“We’re also paying close attention to the reaction the cars receive, because such feedback has helped determine the viability for producing some accessories and even helped give the green light for special-edition models,” said Campbell.
Founded in Detroit in 1911, Chevrolet celebrates its centennial as a global automotive brand with annual sales of about 4.25 million vehicles in more than 140 countries. Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Sonic, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly” solutions including Cruze Eco and Volt. Cruze Eco offers 42 mpg highway while Volt offers 35 miles of electric, gasoline-free driving and an additional 344 miles of extended gasoline range, according to EPA estimates. Most new Chevrolet models offer OnStar safety, security and convenience technologies including OnStar Hands-Free Calling, Automatic Crash Response and Stolen Vehicle Slowdown. More information regarding Chevrolet models, fuel solutions and OnStar availability can be found at www.chevrolet.com.