Hudson, Ohio — Hedges & Company, an automotive market research and database marketing firm, reports consumer confidence and the SEMA Consumer Demand Index both rebounded in September. An analysis is posted on the Hedges & Company website at http://
The SEMA Consumer Demand Index jumped to 45 for September, the highest level since October 2010 when it hit 57. Consumer confidence also posted a gain with a nine-point jump from August, marking its highest level since February.
The SEMA Consumer Demand Index (CDI) is a measure of purchase intentions for automotive consumers over the next three months and tracks closely with consumer confidence. Hedges & Company tracks CDI with consumer confidence because it creates a unique combination of intent to buy and how consumers feel about the economy.
Hedges & Company is posting new trends, facts and statistics about the specialty auto parts industry each day in their “66 Trends in 66 Days” blog series. Visitors to http://HedgesCompany.com/blog
Members of the automotive aftermarket are also invited to join the discussion by posting their own thoughts on the Hedges & Company site. They can also join the discussion on Twitter by following @HedgesCompany or by searching for the hashtag #66trends.