Like everyone else you’re spending thousands of dollars a month to generate “leads.” The problem is that you don’t want the lead. You want the appointment and the test drive. This webinar will focus on how you can turn more of your leads into appointments that actually show up.
My good friend Joe Webb recently wrote a great article entitled, “The Four Appointments Car Dealers Should Set.” The four appointment types Joe identifies in his article are indeed the most effective. However, to maximize the number of these appointments that you “set” and that “show” you must also follow some basic principles of marketing.