Secrets of Search Marketing
// Webinar summary
Getting started on SEM is easy. Scaling it up efficiently is not. Yet OEMs and third-party sites like CarGurus see great results while spending millions of dollars on search ads. How do we do it? This is your chance to find out. We'll show you how you can take advantage of the techniques we use to run large-scale SEM, and put them to work for your dealership.
// Key takeaways
• The 4 basic tactics to improving SEM results
• How programmatic keyword generation lets you unlock the value of the long tail
• Different approaches to managing an SEM effort
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.