Google Leads Search Engine Race
…is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. Searches for mapping, local directory, and user-generated video sites that are not on the…
Google’s Impending Changes to AdWords
…the percentage allowed in the adjustments and also allow to adjust for individual device types. Finally, Google is bringing local search ads and map ads. To capitalize on searchers with…
Don’t Double Up on Contacts and Email Campaigns
…If you’re adding a new contact or some other item directly to Insightly, use our global search at the top of the page to perform a quick search for its…
Using Consumer Data to Target, Personalize, Measure and Win in Automotive Marketing
…as small as a $25 oil change, or as large as a full-transmission replacement? Search is expensive, highly competitive and often doesn’t reach the right people for service. With proactive…
Website Analytics is Quickly Becoming Obsolete – Part 4
…an opportunity to navigate their shopping corridor and inventory selection themselves. They may have found a friendly homepage inventory search tool, clear and concise inventory search results and a well-defined…
Top 4 Reasons to Use Google+ as a Marketing Tool
…Google Search answers more than 1 billion questions from people (i.e., potential customers) around the globe. Whenever one of these consumers conducts a search on Google for something relevant to…
CarGurus Study Identifies Most Affordable and Most Expensive Cities for Used Car Shopping
…to which local market conditions inform prices on used cars. The data also suggests that motivated shoppers may want to search for savings beyond their home turf — or try…
Cars.com Introduces All-New Online Advertising Package Features for Franchise Dealers, Site Enhancements for New-Car Consumers
…“BaseDrive brings all that hard work to life on Cars.com by integrating a dealership’s story and reputation throughout a consumer’s new-car search process.” On the new Dealer Profile Page, dealers…
Interview with Liz Kelly, e-Commerce Director, Suntrup Automotive Group
…the top 10 in Google Search Results for 35 key phrases, and Suntrup Volkswagen ranks in the top 10 for over 60 key phrases And, during Kelly’s six years as…