The growing relationship between digital marketing and successful businesses is discussed more and more as the marketing and automotive industries move further way from “traditional” business models and approaches. Unfortunately, knowing just how to break into and successfully navigate the digital sphere can be a confusing and sometimes frightening hurdle that prevents some businesses from embarking on the digital journey. For others, it causes confusion that leads to poor strategies. In this session Andrew Lovasz will explain digital marketing, the best ways for your company to engage, and how to identify where in the digital marketing sphere your company belongs, based on its size, current and prospective customer base and, most importantly, your bottom line. More specifically, he will share digital marketing strategies that drive the highest e-lead and phone call conversions and how to optimize these strategies to increase ROI and impact a 30-day selling cycle. Andrew Lovasz is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How (and how often) you should monitor and measure your digital marketing presence for best results.
2. How to know which digital marketing strategies makes the most sense for your business.
3. How to optimize e-lead and phone call conversions for best ROI
Andrew Lovasz is vice president of digital marketing for Search Optics, responsible for SEM, SEO, display, site submission and analytics for the automotive dealer industry. Previously, Lovasz was executive director of search marketing for Organic, where he built a global network for Hilton Worldwide. He also was vice president of search marketing for Moxie Interactive in Atlanta, Georgia, where he launched the Droid, Blackberry Storm and Tour phones for Verizon Wireless, and has led award-winning work for 20th Century Fox and Nestle. He earned a bachelor’s degree from the University of Michigan and attended Wayne State University Law School.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Andrew Lovasz presents: Measure what Matters, Results-based Digital Marketing: Contrary to popular opinion, clicks, impressions and web traffic are not measures of success; the results that matter are quality e-leads and phone calls that increase sales opportunities.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com.