Scion Selects 3 Birds to Energize its Dealer Communications Program, from Virtual-Strategy Magazine.
Building on proven experience in consumer-focused branded messaging, 3 Birds is honored to announce its selection as the exclusive provider for Scion’s internal dealership and staff communication newsletter, Scion Showroom. The partnership kicked off in June 2014 and breaks new ground in translating Scion’s Tier 1 branding principles and marketing and advertising support to the Tier 3 level. 3 Birds is responsible for all major elements of the communications program, including creative and content asset development, responsive web design technology, and easy email sending and tracking to further Scion’s goals of continuous innovation, dealership support, development, and growth.
3 Birds has been involved with the development of the new engagement newsletter from the beginning, working to create Scion Showroom visual assets and a responsive, heavily-visual tiled design that provides an optimized layout on any device. An in-house team of dedicated content writers is also working with Scion representatives to create engaging, actionable articles that inform dealers about national branding initiatives, brand-sponsored events, and other OEM-focused elements for use in connection with dealership sales and marketing efforts.