CHICAGO – Cars.com, the premier online resource for buying and selling new and used cars, today announced that Scion has partnered with the site to promote its Certified Pre-Owned vehicles. As part of the program, Scion will sponsor certified branding and the listing of all certified inventory on Cars.com at no cost to Toyota/Scion dealers, accompanied by information for consumers explaining the manufacturer’s Certified Pre-Owned vehicle program.
“Scion is excited to have our Scion Certified Pre-Owned program promoted with Cars.com as we continue to attract new buyers to our award-winning products,” said Owen Peacock, Scion National Marketing & Communications Manager.
According to a recent Cars.com study*, more than half of online CPO shoppers believe a certified, pre-owned vehicle is worth an extra $1,000-$2,500 over the price of a non-certified used vehicle. Many CPO shoppers consider certified pre-owned vehicles a more affordable alternative to buying new – nine in 10 luxury CPO shoppers and eight in 10 non-luxury shoppers are cross-shopping new vehicles. Seventy percent of all CPO shoppers are also open to buying a non-certified used vehicle.
“Certified pre-owned vehicles are gaining interest among shoppers on our site because they provide many of the benefits of a new vehicle – like a manufacturer-backed warranty and quality assurance – at a value,” said Brendan Dougherty, Senior Manager, Advertising Solutions, Cars.com. “This program is a great benefit to Scion dealers because it can positively impact shopper consideration of their vehicles and differentiate their dealerships.”
For more information, Toyota/Scion dealers can contact their Cars.com sales professional, visit http://dealers.cars.com/Scion or call 800.298.1460.
*Source: Cars.com Online CPO Insights Survey, June 2012
Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools. Cars.com put millions of car buyers in control of their shopping process with the information they need to make confident buying decisions. Launched in June 1998, Cars.com is a division of Classified Ventures LLC, which is owned by leading media companies, including A.H. Belo (NYSE: AHC), Gannett Co., Inc. (NYSE: GCI), The McClatchy Company (NYSE: MNI), Tribune Company and The Washington Post Company (NYSE: WPO).