The road to the sale has changed. Meet and greets are now done electronically either through e-mail or over the phone. Ninety percent (90%) of prospects search nine different web sites and e-mail or call five different dealerships before ever walking onto any dealership lot.This means we are one of five dealerships competing at “Who is best answering e-mail inquiries and phone ups?” Are you better than the other four dealerships? Thanks to the new electronic Internet world, these leads are the fastest growing traffic driver into our stores, yet this continues to be the number one most mishandled area in most dealerships today. Danny Halfman is sharing his expertise with you.
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