A Revolutionary New Way to Sell Cars: Target In-Market Consumers By Mobile Device
// Webinar summary
* PRODUCT SPECIFIC
You may already know that mobile is transforming the car buying journey, but are you ready for the next wave of mobile marketing? Targeting actual, in-market consumers by their mobile device while they’re visiting your competitor.
Marketers today target consumers by market segments and devices but have very little technology to target the actual people connected to these devices.
Unlike traditional mobile marketing techniques which only target the device, Relevate Signals targets the actual consumer during the crucial 48-72 hour period when they’re making a buying decision. You can now know EXACTLY which of your customers and prospects are visiting competing dealerships and which dealerships consumers are using for service.
Relevate Signals is an innovative solution that matches mobile devices to actual people complete with demographics, contact information, and VIN
data. Relevate Signals is different from traditional mobile marketing or lead products, because Signal leads represent real people who are actively shopping at a dealer lot.
In this webinar, DataMentors’ CEO Anders Ekman explains the evolution of the auto shopper’s customer journey as it relates to mobile, how auto marketers like you are reacting to this evolution today, and how you can adapt with exciting new technologies to capture and target today’s auto consumers before they make their final purchase decision.
// Key takeaways
• Identify actual consumers during the crucial 48-72 hour period when they’re making a buying decision.
• Learn specific use case on how dealerships are using Signals for conquesting, retention, and increased conversions.
• Discern performance measurement and ROI metrics that prove mobile marketing spend and strategies as an advantage.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.