According to Branding Strategy Insider, the sales “funnel” that retailers used to rely on needs some tweaking. With a much more complex digital trail leading consumers from TV to internet to Facebook or Twitter, most companies need to overhaul their marketing strategies. Some ideas and examples from Mercedes, Nike and Pixar can be found below:
- Advocacy as a method of reaching niche consumer groups;
- Insert shopping experiences in more strategic locations (bus routes, metro);
- Develop community interaction around your brand.