Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, is sharing his expertise with automotive dealers and managers on how to execute The Zero Moment of Truth (ZMOT) in the dealership.
Larry Bruce will go into detail on marketing by the numbers with insights from a seven million in-market visitor behavior study on how and what shoppers do online — what works and what doesn’t, and how to execute the ZMOT in your Dealership.
What makes this topic compelling? Larry Bruce will break down the myths of a ZMOT and with real data show consumer shopping behavior and how consumers interact with a dealership’s online properties.
What will you learn and what action items will you take back to the dealership?
1. Learn where your dealership needs to be online and how to get there.
2. Learn the role of PPC, working with SEO.
3. Learn how to engage customers for higher click through rates & higher conversion rates.
4. Learn how to get more leads to show at the dealership.
Larry Bruce, partner, MotorTrends Online and president/CEO, MicrositesByU, has 20-plus years of retail automotive and technology experience including: partner, MotorTrendsOnline.com; VP, Managed Marketing Solutions Reynolds & Reynolds; founder, president and CEO AIMData; founder, president and CEO ClickBuyDrive.com; president CarmallUSA.com; GM, Sanddollar Autoplex; and finance director, Jay Marks Automotive Group.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Larry Bruce presents: Marketing by the Numbers – How to Execute ZMOT in your Dealership Seven million in-market visitor behavior study on how and what shoppers do online; what works and what doesn’t.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.