—White Paper Released on State of Automotive Digital Marketing—
DENVER (September 19, 2017) – Adtaxi, a leading digital marketing agency, today released an in-depth report on the state of automotive digital marketing. Titled Increasing the Efficiency and Effectiveness of Your Dealership’s Digital Marketing, the report highlights key challenges facing the industry today as well as proposed solutions for conquering those challenges and achieving sales goals.
According to the report, car sales are expected to be down this year from the record-breaking numbers in 2016. In addition, data indicate that 80% of consumers now aim to learn as much as they can online, visiting dealerships only to confirm their decision or complete paperwork. With a customer base that is opting to shop for cars on the internet rather than making decisions at their local dealership, it is crucial for dealers to find ways of reaching their customers across digital platforms, adapting to the ever-changing technological landscape.
“Digital marketing technologies and campaign management best practices are rapidly evolving as competition in the marketplace increases,” said Brian Kroll, Adtaxi’s VP of Sales and Strategic Accounts. “Combined with this year’s decrease in car sales, these factors present distinct challenges for dealerships. However, if sellers implement new, cutting-edge digital marketing strategies to stay ahead of the curve, they can confront these obstacles, leveraging insights to improve targeting and achieve the desired results.”
Identified in the report, the three main hurdles that dealers must overcome are:
- Identifying the dealership’s ideal audience
- Identifying which digital channels offer the best ROI
- Optimizing overall campaign performance using data across all campaigns
According to Adtaxi, omnichannel marketing lies at the heart of the solution. By utilizing technologies that analyze campaign performance in real-time and reallocate marketing dollars to the highest performing platform, regardless of channel, dealerships can gain an edge on the competition.
“The opportunity for a dealer to interact with their core audience is only limited by their ability to see where their audience is most reachable and susceptible to messaging online,” saidJoel Sesco, National Director of Automotive with Adtaxi. “With omnichannel capabilities, a dealer is able to more precisely target the best high-value consumers, where they are – online and in the decision-making process – and in a way that will most effectively resonate with them, in order to provide the highest possible ROI.”
Founded in 2010 within Digital First Media, Adtaxi made its mark in programmatic advertising before expanding into search, social, email and native. Over time, Adtaxi has refined and perfected its conversions-based approach, which became the foundation of the Magellan optimization technology launched in 2015. Adtaxi functions as a true partner with its clients, acting as a single point of contact and support through multi-platform campaign cycles. Find Adtaxi on Twitter, LinkedIn and Facebook.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.