Replace Your Direct Mail Campaigns with Vehicle Owner Targeted Facebook Ads, from Business Actualization.
Direct mail is quickly becoming a thing of the past. With Facebook reigning supreme as the most popular social media site available, auto repair companies should take full advantage of the advertising opportunities open to them through this channel. With this in mind, here are some of the reasons why you should replace direct marketing campaigns for auto repair with targeted Facebook ads.
Tailoring and Targeting
Facebook offers a flexibility in advertising that few other social mediums currently provide. With targeted Facebook ads for vehicle owners, you are able to tailor your ad content to specific audiences within your local market, such as brand specific owners that are college graduates and have a house hold income above a threshold. With the right ad campaign, you can also aim for specific age groups, making modifications in order to appeal to each specific demographic.
You might also consider an ad strategy focusing on other factors, such as gender; the possibilities are limitless. By directing your ad strategy in this way, you can appeal to a larger variety of audiences, giving you the opportunity to attract new customers for your auto repair services.