All About Relevancy: Targeting the In-Market Buyer
// Webinar summary
With the election just around the corner, marketers can expect a huge increase in traffic and costs for traditional advertising. Although it’s important to maintain a balance between traditional and digital, there’s never been a better time to fine-tune your digital strategy to break through the clutter. Using targeting, dealers can provide in-market buyers with the relevant information when and where they want it. All About Relevancy: Targeting the In-Market Buyer will share the role targeting plays in your strategy, making the most of limited budgets to ensure ad dollars are being spent effectively.
// Key takeaways
• Fine-tune your digital efforts for a balanced approach.
• Develop targeting techniques to reach low-funnel buyers.
• Using relevancy to eliminate spend deficiencies.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.