Ralph Ebersole, regional director of sales for ActivEngage, is sharing his expertise with automotive dealers and managers on how live chat builds high quality appointments, leads and relationships.
Looking to gain improvement from your website? You don’t always need a new website to get better results. Dealer websites have the highest closing of any source of leads. Live chat can double the dealership’s leads from their website without reducing the number of telephone calls and e-mail leads.
Live chat is the most underutilized source of high quality dealer web site leads for sales, service and parts departments. It’s more than just asking for a name and number so you can call the consumer. It’s all about developing relationships, gaining trust, giving information, asking the right questions and getting complete contact information.
What will you learn and what action items will you take back to the dealership?
1. Learn why live chat has become a necessity.
2. How to and how not to chat with consumers.
3. How do you staff for live chat?
4. Learn what the different types of live chat services are and which one is right for you?
Ralph D. Ebersole is a regional director of sales for ActivEngage. A recognized automotive digital thought leader, he has more than 30 years of automotive industry experience, consulting and training expertise. In his role as director of training at cars.com, he was responsible for leading the organization’s dealer training program nationally.
Combining his in-depth understanding of the automotive Internet consumer with years of dealership and training experience, he has taught sales personnel the fundamentals of the Internet and processes after the consumer contacts the dealership. In markets across the country, Ebersole has also consulted in-dealership with thousands of sales representatives to optimize traffic and drive more sales.
A 12th Digital Dealer® Conference & Exposition Featured Speaker: Ralph Ebersole presents: Transform your Internet Sales with Live Chat! How live chat builds high quality appointments, leads and relationships.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.