Reconditioning Gets Undeserved Bad Rap, from Wards Auto.
Avoid spending too much getting a car ready for resale. But don’t skimp either. And skip looking for service-department scapegoats.
I started selling cars in 1968 and the first vehicle I sold, a 1966 Mustang, was used. I’m not sure if it was at that moment or later, when I became a used-vehicle sales manager, that I first developed a real love for the pre-owned market. I can tell you this though. Through thick and thin, I’ve loved that end of the business.
When I think back about it, it amazes me to think how much this business has and has not changed. Technology in the form of the Internet, inventory management and pricing tools has become available and has affected how we do business.
Yet, arguably our internal and sales processes have changed very little during the past 50 years.