Why is it that auto finance isn’t more about the auto?
Let me explain the question, which I have been thinking about for some time now. The “cool” part of auto finance is the auto. It is the physical element, the reason why the borrower is borrowing, the focus of the transaction. Yet, there is not an auto finance company in America — and that includes every captive — that ties its ongoing relationship with the consumer to the auto.
My American Honda Finance Co. lease is coming to end this month. I think this is my fifth lease with Honda, which must make me one of AHF’s more long-standing customers. But how loyal am I?
You might think, he keeps taking new Hondas and new AHF leases, so he must be “satisfied” with his Honda experience. Well, sort of.
I am certainly “satisfied” with my AHF experiences in that I am not dissatisfied with it. It has been fine. Like taking a morning vitamin is fine.
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