Analysis, Tracking and Promotional Tools Deliver Personalized Service to Parts Customers
Denver, CO – Summit Consulting Int’l, Inc. (SCI), leading industry experts in building strong, profitable automotive operations, has launched its Wholesale Parts Sales Xcellerator (PSX), which enables OEMs and dealerships to more effectively manage existing wholesale accounts, identify new business opportunities and increase parts sales. The CRM tool tells dealerships exactly what they need to know to understand the buying habits of their customers and proactively connect with them to better service these accounts.
“PSX is an amazingly powerful and easy to use account management solution,” said Todd Garrett, Parts Director of Capital Toyota, Lexus of Chattanooga. “Instead of mining for information and struggling to extract it from our dealer management system, we can produce exactly the reports we want with just a few mouse clicks. The analysis is thorough, automatic and useful, and the best part is that we don’t have to work to get the data – rather the data works for us.”
PSX helps dealerships retain and grow wholesale accounts by analyzing all of its parts invoicing data in real-time to identify sales opportunities. The suite acts as an early warning system for parts managers to determine accounts that need more support, and highlights trends across accounts that show high potential for added sales.
PSX delivers a wide variety of custom and standard reports that give both dealers and OEMs access to real-time sales data. They select the exact data points that are most important to them, including trend reports of average sales, spikes or decreases in account activity, sales that are over a certain dollar amount, and the last day an order was placed. The reporting is easy to interpret and users can select specific reports to receive via email on a daily, weekly or monthly basis.
PSX also facilitates new sales opportunities, making it easy for parts departments to manage and analyze marketing and business development efforts. The CRM stores all prospect and customer information and activities. Triggers remind users when to follow-up with prospects and customers at various intervals, as well send targeted marketing and promotion-specific communications.
“Until now, most dealerships haven’t had adequate insight into their overall sales climate for their wholesale parts customers,” said Bob McDonald, president of SCI. “By using our unique analytics capabilities, dealerships can make more informed decisions, proactively support and sell more parts to existing customers, and successfully conquer new accounts for added revenue. Our PSX pilot programs have been a great success across several Toyota, BMW and Chrysler dealerships, and we are thrilled to roll out PSX on a broader scale.”
About Summit Consulting Int’l, Inc.
Summit Consulting Int’l, Inc. (SCI) is an automotive consulting firm specializing in the development and implementation of a wide-range of customized process improvement solutions and profit-building programs for Service, Parts and Collision Center Operations. SCI focuses on measureable process changes that impact customer satisfaction and loyalty, as well as increased profitability. Its veteran team of automotive professionals has an average of 25 years of industry experience, combining first-hand knowledge in manufacturer, distributor, dealer and independent automotive operations. For more information, please visit www.sciusa.com.