Protect Gross Profits in an Increasingly Digital Marketplace
// Webinar summary
Despite a string of solid years and record performance in 2015, it is no longer enough for dealers to continue with business as usual. Margins on new and used car sales are shrinking, and will continue to shrink as a large quantity of used cars flood the market place. But what can we do? The inevitable hit to margins is only strengthened by the shift in today’s consumers who are demanding a fair price and have access to the transparent pricing information that backs their argument. The result? Whether dealers like it or not, there is an indisputable opportunity for leaner, digital retail companies to disrupt the auto industry and capture dealer’s customers, and profits. In order to survive in today’s increasingly challenging marketplace, dealers need to understand today’s buyers and evolve. Today’s digital buyers want a transparent and consistent sales process that demonstrates value in the vehicle they are looking to buy. Selling based on price alone is no longer enough. The question then becomes, how do you evolve your sales process to win today’s digital consumer? Register for this webinar to learn how to win in an increasingly digital market place. Does your dealership have what it takes?
// Key takeaways
• Discover how disruption and hard times are coming to auto retail.
• Learn how to prevent the impacts of “Double Discounting”.
• Explore the buying behaviors of today’s digital consumers and learn how to evolve your sales strategy to win.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.