Entrepreneur online confesses the cardinal marketing sin of procrastination and offers a few tips on squeezing out the last drops of consumer craze as the month draws to a close this weekend. Examples from Infiniti, Gold’s Gym and even UPS remind businesses of all sizes that everyone is doing it. Create a morale game for your employees, send some final email blasts, and run local display ads to solve the problem of getting in on the action.
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