Process, Process, Process
How can 2 dealerships who are within a mile of each other buy finance leads from the same company with the same filters, but not have similar results. Why does dealership A swear by the leads and beg for more, while dealership B is positive that the leads are no good? The simple answer is process. We will talk about the common process that dealers who are successful with finance leads use, and what to avoid when working the leads.
• Learn what separates dealers who are successful with finance leads from those who aren’t.
• Understand potential pitfalls that make a good closing percentage virtually impossible.
• Come away with an awareness of the intent of the initial call to the lead, and how best to succeed.
About The Presenter:
Interactive Financial Marketing Group
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.