Ann Arbor, MI – Enginetext, Inc. announced the rollout of automated QR-code and text-message enabled features-mileage-price window signs for used cars. The signs are designed for used car dealerships and are easier to create and use than the ones commonly seen at most new car dealerships. There are no contracts to sign, no software to install, no training to take, and no data to enter. The pricing is ultra-competitive and easily affordable by any size used car dealership.
Enginetext, Inc. specializes in leveling the technology playing field between independent dealers and the large franchise operations. Enginetext’s application enables any used car dealer with a web site to utilize the commonly seen features-mileage-price signs placed in used car windows. The signs have both QR (Quick Response) codes and text-messaging codes and these allow the buyers to immediately access the dealer’s web site 24/7/365 and explore financing options, Carfax® and other features that the dealer already has on its web site.
Enginetext’s Vice President, Matt Fojtik, who designed the software so that used car dealers would not need to tie-up any of their staff with the tasks of installing software, training on the software, entering additional data or uploading pictures to produce the signs, noted that “The beauty of Enginetext is that the dealer doesn’t need to install or learn any software. The signs are produced by Enginetext and are emailed in a ready-to-print form. Just print and install the signs. Better yet, the fee is a flat rate, not a per-car charge, and the service is month-to-month with no contract required.”
Some additional benefits noted by Enginetext’s President, Ethan Powsner, are that “The codes allow buyers to use their phones to directly reach the dealer’s web site and to share the information with friends and family — all while standing in the dealership’s lot. The growth in social marketing, as well as smart-phone and cell-phone usage, makes it important that the independent dealers have the tools that the public perceives are convenient and necessary. The more buyers that look at a dealer’s inventory and the longer they look, the faster the units will sell.”
One additional market segment captured by the signs are after-hours shoppers. Enginetext’s Vice President, Matt Fojtik, noted that “The signs also address the needs of the buyers who prefer to shop after-hours when they will not have to talk with a salesperson unless they choose to. Many dealers already include payment calculators and other shopping aides on their websites, so buyers who might have hesitated to visit a dealer’s lot in order to avoid the pressure of meeting a salesperson, can now stop by to browse and learn more. When they decide to pursue the car, they will be better prepared when they meet with a salesperson.”