How can you identify technology based solutions to dramatically enhance the customer’s F&I experience? Generation X & Y buyers live in a world of streaming data and electronic content and often become disinterested during traditional paper-based transactions. Today’s dealerships need to be equipped with the most consumer-oriented presentation tools to break the preoccupation of buyers. How can your dealership adapt to the best technology resources to enhance the customer experience to achieve superior per vehicle retail profit while maintaining a defensible compliance strategy? Kirk Manzo is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to effectively engage buyers by integrating both tactile and visual elements into their F&I menu presentation.
2. Identify tools to track productivity of individual performance to coach F&I producers and maintain compliance.
3. Learn practical strategies on how to increase sales by improving the customer experience during the F&I menu presentation.
Click here to watch Kirk’s session video: http://www.youtube.com/watch?v=o11kdn4YJ-s
Kirk Manzo is president of the The Manzo Group, a firm that specializes in providing dealerships with on-site training and consulting solutions to increase dealership profitability. He has consulted and trained dealerships since 2002, across the U.S. as well as in Latin America, in the areas of sales, sales management and F&I. He has presented workshops at the 2008 NADA Convention, the Puerto Rico Auto Show, and NADA 20 groups. Kirk is a member of the American Society of Training and Development & the National Speakers Association.
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