When it comes to Internet leads, we all know the metrics we’re supposed to track and the best practices we’re supposed to follow. So, why do some dealer Internet departments continually outperform others? The answer lies with the internal processes in place within the dealership, the type of management support required, the staff involved—and more. Phil DuPree, president of AutoUSA Internet Sales Solutions and Josh Vajda, director of inside sales for AutoUSA, will define the benchmarks of success, then share the results of a survey in which he’ll reveal the five things the most successful Internet departments share in common. Finally, Phil and Josh will talk about how to implement these processes in your dealership to immediately improve performance. Phil DuPree and Josh Vajda are sharing their expertise with you.
What will you learn and what action items will you take back to the dealership?
1. Learn the most important metrics you need to track in order to determine how successful your Internet marketing department is.
2. Learn the five things the most successful Internet departments share in common, as revealed from the results of AutoUSA’s recent survey — including the processes and internal support necessary to maximize Internet profits.
3. Learn how to implement these processes in your dealership, so you can immediately start seeing the benefits.
Phil DuPree is president of AutoUSA Internet Sales Solutions, which during his tenure has grown in revenue more than five times. He is also a vice president with AutoNation. In his current position with AutoUSA, DuPree has led the company through a repositioning and several product launches that have greatly expanded AutoUSA’s role in the industry. Previous to assuming his leadership role with AutoUSA, DuPree successfully ran the e-commerce division at AutoNation for several years.
Joshua Vajda is director of inside sales for AutoUSA. He oversees inside sales and account management functions. Previously, he held management positions with AutoNation, where he led the auto retailer’s efforts in training and development, customer satisfaction and sales operations. A recognized industry expert on Internet sales best practices, he is a regular featured contributor in industry publications, including Dealer magazine and Automotive Digital Marketing. Vajda holds a B.S. in Business Management and Marketing from Cornell University, and is passionate about community involvement. He is an active board member of the Leadership Broward Foundation and Riverwalk Trust.
A 13th Digital Dealer® Conference & Exposition Featured Speaker: Phil DuPree presents: Five Things in Common Successful Internet Departments Share: Why some Internet departments continually outperform others: an examination of the inner workings of successful dealership Internet departments and how to apply this knowledge to immediately improve performance of your own Internet department.
We’re building out the agenda, selecting speakers and topics for more than 100 sessions that are laser-focused on all things digital.
The Digital Dealer Conference & Exposition is the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment. For more information, visit: www.DigitalDealerConference.com.