The evolution of Internet lead management has lead dealers and managers to understand that their main focus has to be on driving quality customers from their leads into the showroom floor. How can dealers differentiate themselves in a highly competitive market so that they can win market share at a fraction of the cost of the dealerships down the street? David Metter is sharing his expertise with you.
What will you learn and what action items will you take back to the dealership?
1. How to influence customers’ behavior when they are shopping online.
2. How to concentrate on the low funnel and drive the highest quality customer into the showroom.
3. Understanding the real meaning behind the terms lead to show and show to close and seeing how these two definitions can literally change your business overnight.
David Metter is president of the automotive business unit for HookLogic. Metter has intimate knowledge of dealerships through his experiences beginning on the retail side where he was ranked as one of the top Chrysler salesmen in the country. His continued success allowed him to advance through the dealership organization chart to general manager. He also worked on the vendor side of the business with a leadership position at Autobase, Inc., the industry’s leading CRM company. As a result of his success at Autobase, Metter was recruited and accepted a position with MileOne- Atlantic Automotive, the Mid-Atlantics’ largest automotive group. He was responsible for overhauling organizational practices including operations, advertising, marketing, Internet lead management, e-commerce, recruitment, corporate training, and the effective redesign of more than 90 dealership web sites. Metter is regarded as one of the foremost experts in the automotive marketing and e-commerce space but his ability to execute on a set strategy is his great strength. He is a highly regarded international speaker and has built significant relationships with key players in the automotive industry.
An 11th Digital Dealer® Conference & Exposition Featured Speaker: David Metter — It’s all about the Show, Baby! The evolution of Internet lead management has lead dealers to understand that their main focus has to be on driving quality customers from their leads into the showroom floor.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com