Tired of hearing that the consumer’s Zero Moment of Truth (ZMOT) is important to you and your dealership, but not having a winning strategy to follow? Do you struggle with that elusive lead to show metric?
David Metter, President of Automotive at HookLogic, will moderate a discussion and you will hear from some of the industry’s brightest minds about how to take your customers from that Zero Moment of Truth — when they are engaged with your website or lead call-to-action — and drive them into your showroom. The panel discussion will combine great data from Google’s Automotive ZMOT study and apply it to real-world situations. This will provide your salespeople with the highest quality at-bat.
Panelists include: Tom White, Jr. — general manager, Suzuki of Wichita; David Kain — president, KainAutomotive.com; Andrew DiFeo — general manager, Hyundai of St. Augustine; and Shaun Kniffin — director of Internet sales & eBusiness development, Germain Motor Sales.
What will you learn and what action items will you take back to the dealership?
1. How to formulate a game plan to increase your dealership’s lead to show ratio.
2. How to develop strategies to thrive in a highly competitive marketplace and differentiate your dealership from other dealerships.
David Metter (Moderator) serves as president, Automotive at HookLogic. He brings a wealth of automotive knowledge and experience to HookLogic, both from a dealer and service provider perspective. Prior to joining HookLogic, Metter served more than six years as chief marketing officer for MileOne Automotive, a large, privately-held automotive dealership group. At MileOne, he built an industry-leading marketing organization, leveraging technology and the Internet to increase market share, while dramatically decreasing advertising spend per vehicle sold. He previously headed sales for AutoBase, where he helped grow the company from a small start-up to a leading automotive CRM software vendor.
He began his career on the showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the top Chrysler salesmen in the country and eventually general manager of a dealership.
Metter is regarded as one of the foremost experts in the automotive marketing and e-commerce space and is a frequent speaker at industry events including the Digital Dealer Conference & Exposition, the Global Automotive Conference, and JD Power’s Automotive Internet Roundtable.
Tom White — Jr., general manager, Suzuki of Wichita
David Kain — president, KainAutomotive.com
Andrew DiFeo — general manager, Hyundai of St. Augustine
Shaun Kniffin — director of Internet sales & eBusiness development, Germain Motor Sales
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.