Predictions for 2015—and Beyond, from Dealer Marketing Magazine.
We’re at the start of a New Year, which is a great time to think about what’s ahead in 2015. So I thought I would share my top five predictions for 2015.
First, I think 2015 will be a very good year for moving metal. If all of the economists and fortune-tellers are correct, we’ll see vehicles sales volumes in the range of 17 million, and I’m a big optimist. I think it’ll happen.
Perhaps just as exciting, Prediction #2 is that I believe we’re in early innings of a new era for automotive, what I call “Automotive Internet 2.0” which began with the rise of the Empowered Consumer. Automotive Internet 1.0 took the better part of ten years, and a lot changed—much of it good, some of it not so good. For sure, we’re all benefiting from more connectivity and more information at our fingertips. But although the internet was supposed to make selling cars more efficient and effective, it made some things more complex and opaque for dealers, especially connecting with consumers.