SOUTHFIELD, Mich. – Polk announced this week that it will adjust its reporting to align with the changes in census tracts defined in the 2010 Census. The adjustments by the U.S. Census Bureau reflect changes in U.S. population, including Puerto Rico. Polk will be migrating to the 2010 census tracts beginning in May 2012.
For those customers using Polk reporting services, certain geographic areas built from tracts, such as many automotive OEM dealer territories, will be adjusted to be based on Census 2010 tracts, rather than those defined for Census 2000. As a result, a slight shift in volumes will occur in some areas.
Polk expects a smooth transition as the new definitions are integrated into its services.
Polk is the premier provider of automotive information and marketing solutions. The organization collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising
agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States. For more information, please visit www.polk.com.