Partnering with the Digital Giants to Sell Cars Google and Facebook
// Webinar summary
Google will capture 78% of total US search ad revenues in 2017 while Facebook will control 39.1% of the US display market. This translates to revenues worth $28.5B for Google and $16.33B for Facebook. These two companies are the most influential players in the digital space. Some would argue that auto dealers can reach over 90% of the new car intenders in any market by simply focusing on these two powerful companies. Video advertising has never been a better proposition for retailers. Both Google and Facebook have incredible capabilities to reach auto intenders by specific segment (SUV, Truck, Mid Size). The power of combining video advertising with Google and Facebook is that retailers can eliminate wasted media dollars. The media spend is literally focused on individuals that have expressed, based on their browser history, an interest in looking for cars. The webinar presenters will include Tony Carroll from Google and Phil Sura with UnityWorks. This webinar will focus on specifics tied to leveraging video, Google and Facebook. This webinar will focus on how video can impact the journey of a sale prospect. This will include leveraging video in digital advertising, video content on a dealer website and video content used as a response to a prospect sending in an inquiry to a dealership. The presenters will discuss key metrics, types of video advertising, examples of dealer video advertising, budgets and case studies. The presenters will also discuss options tied to both service and sales.
// Key takeaways
• Learn benchmark key metrics tied to both Google and Facebook video advertising
• Learn how dealers are leveraging video to drive both sales and service initiatives
• Learn how to leverage video on your website including the different ways to merchandize your inventory
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.