OAKLAND, Calif. — Pandora, the leading personalized radio service, revealed that automotive partner Toyota is now offering an embedded version of Pandora on the 2012 Camry and 2012 Tacoma. The Camry is America’s best-selling car(i) and the Tacoma is the best-selling compact pickup truck in the U.S. market(ii). Both vehicles began to appear on dealer lots in September 2011.
Pandora is available via the Toyota Entune system. With Entune, Pandora controls are made available via the radio dashboard, allowing drivers to easily select stations, thumb songs up and down, and skip songs using the vehicle’s controls. The key to connecting Pandora with Entune is the smartphone; Entune is currently compatible with Android, Blackberry and iPhone smartphones.
Executive vice president of business and corporate development Jessica Steel said, “Incorporating Pandora into the native environment of the car makes turning on personalized radio as easy as traditional radio. We’re thrilled that Toyota is offering our service to their drivers.”
Pandora (NYSE: P) gives people music they love anytime, anywhere, through connected devices. (OK, we’ve added comedy as well so we’re also up for playing some jokes you’ll love.) Personalized stations launch instantly with the input of a single “seed” – a favorite artist, song or genre. The Music Genome Project®, a deeply detailed hand-built musical taxonomy, powers the personalization of Pandora® internet radio by using musicological “DNA” and constant listener feedback to craft personalized stations from a growing collection of hundreds of thousands of recordings. Tens of millions of people in the U.S. turn on Pandora to hear music they love. www.pandora.com
Toyota (NYSE: TM) established operations in the United States in 1957 and currently operates 10 manufacturing plants, including one under construction. There are nearly 1,500 Toyota, Lexus and Scion dealerships in the U.S. which sold more than 1.76 million vehicles in 2010. Toyota directly employs nearly 30,000 in the U.S. and its investment here is currently valued at more than $18 billion, including sales and manufacturing operations, research and development, financial services and design. Toyota’s annual purchasing of parts, materials, goods and services from U.S. suppliers totals more than $23 billion.