Automakers had the typical lark once again this year, rolling out some real weird crap for April Fools’ Day, which is a holiday that actual, well-paid adult human beings participate in. Not every joke hit the mark, but a handful gave us more than an “internet laugh” (a strong exhale, perhaps joined by a single raised eyebrow).
As always, we’ll roll out our favorites in alphabetical order, because we’re purely objective human beings who operate free of bias or personal inclinations. April Fools! We’re actually overopinionated jerks who can’t even spell objectivity, nevertheless adhere to it. Microsoft Word spelled it for us here.
Honda’s emoji license plates
You know the best way to appeal to the youths? Emoji, of course! And no, I’m not talking about sending them peaches and eggplants. To better snare younger buyers, Honda decided it would be a good idea to put emoji on license plates.
Could you imagine that exchange at the DMV? “Yes, I’d like my license plate to say poop, woman in red dress dancing, ‘cool’ box, and poop again.”
Lexus’s V-LCRO seat
Tired of falling out of your seat on the track, despite strong side bolsters? For the adults out there built like 12-year-olds (I’m one of ’em), Lexus has the solution for you — its Variable Load Coupling Rear Orientation (V-LCRO) seat. It’s exactly what you think it is, pairing a Velcro-covered seat with Velcro-covered clothing. Not the most elegant solution, but hey, it probably works.
Did you know Velcro is a proper noun? Thanks, Microsoft Word.
Mazda’s automatic gearboxes
Mazda Canada pulled a straight evil prank this year, claiming that the brand with some serious enthusiast cachet would be getting rid of manual transmissions entirely. That’s not even funny, Mazda. That’s called cruelty. To steal a joke from fellow Roadshow editor Chris Paukert, the prank is so lazy it borders on being…shiftless.
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Author: Josh Vajda
Josh Vajda is Director of Inside Sales for AutoUSA. Previously he held senior management positions with AutoNation, where he led the auto retailer’s efforts in training and development, customer satisfaction and sales operations. Josh holds a B.S. in Business Management and Marketing from Cornell University, and is passionate about community involvement. He is a member of Leadership Broward and has held board and advisory positions with the Make-a-Wish Foundation.