A 2014 McKinsey & Company study revealed that almost 90% of customers shopping for vehicles use dealer or OEM websites in the early stages of their decision-making journey. With the endless amount of information available to consumers online, how can your website stand out above your competition?
The answer is simple: Optimize your website search and utilize the following easy tips to make your online marketing rise above the crowd.
First and foremost, be certain that your website is mobile-friendly. While this may not sound like a search optimization tactic, mobile is an important component of search. 60SecondMarketer.com reports that approximately 4 billion people on Earth own mobile phones—nearly 60% of the Earth’s population. Also, there are five times as many cell phones in the world as PC computers, per ImpigoMobile.
Having a mobile-friendly, responsive design ensures that your website provides an optimal viewing experience, easy reading, and smooth navigation on a wide range of devices. Besides mobile-friendliness aiding ease of use for consumers, this past April, Google launched algorithm changes that give better positioning in searches to businesses with mobile-optimized websites, and penalizes those that don’t.
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