In this highly competitive industry, dealers like you are constantly in need of more efficient and profitable means of selling cars. Taking advantage of every sales opportunity and sales channel available is the first step in offloading vehicles more quickly and facilitating higher turnover rates. The best way for you to do this is to use both retail and wholesale channels that complement each other to appeal to various audiences at the same time. By using retail and wholesale channels simultaneously, aged inventory has a better chance of selling and increasing your bottom line. In addition, working both channels in parallel maximizes the revenue opportunities for retail while you can still hedge your bets with wholesale. Ed Berkowitz is sharing his expertise with you.
What action items will you take back to the dealership?
- How to apply retail discipline to the wholesale process.
- How to bridge the gap between wholesale and retail, maximize gross profit potential and lower costs.
- How to post inventory to wholesale sites using existing retail ad data.
- Best practices for wholesaling online.
Click here to watch Ed’s session video: http://www.youtube.com/watch?v=3MEvPNxekX0
Ed Berkowitz serves as vice president, Open Auction at OPENLANE and is responsible for driving solutions to improve the online buying and selling experience. Berkowitz brings 20 years of experience in transforming traditional business processes to reduce costs and improve performance. For 10 years, Berkowitz has worked in various aspects of the automotive space, including retail sales, insurance, and auctioning. He’s also helped drive adoption of new approaches to old problems in the role of vice president of customer solutions at Closedloop Solutions, an enterprise financial planning software company acquired by Lawson Software in 2003. Additionally, Berkowitz brings process, product, and marketing experience from Travelers Insurance Company, Ernst & Young and SGI.
A 11th Digital Dealer® Conference & Exposition Featured Speaker: Ed Berkowitz — Helping Dealers Bridge the Gap Between Retail and Wholesale Sales: How to maximize the Internet for increased profits and efficiency while minimizing risk.
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com