New product combines the best of remarketing with the best of behavioral targeting and show marketing to help drive return site visitors to dealership showrooms
Houston, TX – OnlineDrive, the first company to focus specifically on inbound marketing and the conversion of consumer auto leads, as well as the owner of ShowroomMagnet, an incentive-based show marketing solution, has taken retail automotive marketing one huge step forward with its announced introduction of RemarketingMagnet, a product designed to drive returning web site visitors to a dealership’s physical showroom.
“RemarketingMagnet takes remarketing to the next level,” said Larry Bruce, OnlineDrive President and CEO. “We have seen dramatic increases in lead conversion by remarketing with our approach. Combining remarketing with behavioral targeting and incentive-based marketing is virtually a game changer in marketing to frequent site visitors.”
ShowroomMagnet, OnlineDrive’s popular remarketing solution, tracks user behavior on a website. Using the product’s patented rules-based Behavioral Targeting Engine, dynamic remarketing offers are automatically created. These targeted offers can be presented to each customer in real-time as they surf the web, as well as combined with ShowroomMagnet’s electronic gift card program.
“Here’s basically how it works,” said Bruce. “An online shopper visits a website, say, Edmunds.com or AutoTrader.com, looks for a Toyota Tundra for more than two minutes, and then leaves the site without converting into a lead. RemarketingMagnet would target that site visitor with remarketing banner ads as the visitor continues to surf the web, enticing the visitor to return to the automotive site and sign up for a special Toyota Tundra-related offer.”
As added incentive, the site would offer the visitor a choice of electronic gift card offers, redeemable at a local store. Best of all, it’s instantaneous and they can get their gift card right on the spot.
“One of the biggest reasons our sale ratio exceeds 70% with ShowroomMagnet is because we can deliver the gift card instantly. It takes all of the trust barriers down when you deliver on the promise that you made,” confirmed Andy Wright, VP at Vinart Auto Group in Emmaus, Pennsylvania.
OnlineDrive is scheduled to finish its RemarketingMagnet beta test program on October 1, 2012. The product will debut, along with several other new products and technologies, at the 13th Digital Dealer Conference & Exposition, October 23-25, Mirage Hotel and Casino, Las Vegas, Nevada.
“Our Sales Consultants can’t wait to bring this product to market,” said Tim James, OnlineDrive National VP of Sales. “This truly is a remarkable combination technology. There’s no way we could have done it if we hadn’t built all of it ourselves.”
OnlineDrive is the first company to focus specifically on inbound marketing and the conversion of consumer auto leads. Founded by 30 year industry veteran Larry Bruce, former Vice President of Managed Marketing Solutions for Reynolds and Reynolds and founder of AIMdata, later sold to Reynolds and Reynolds to become Naked Lime, the aim is to help dealerships not only build traffic, but also cultivate their own first party leads and turn them into showroom visits. In addition to ShowroomMagnet, OnlineDrive also owns MicrositesbyU, the auto industry’s only landing page management platform.