The patent-pending new product ads a 42% lift in conversion and 27% lift in show rate to incentive based marketing.
Houston, TX – OnlineDrive, the first company to focus specifically on inbound marketing and the conversion of consumer auto leads, as well as the owner of Showroom Magnet, an incentive-based show marketing solution, has launched the industry’s first incentive-based behavioral marketing platform to help raise conversion rates and lift show for dealerships across the industry.
“This is a game changer for auto dealer websites,” said Larry Bruce, OnlineDrive President and CEO. “Dealers can now target and automate offers based on visitor behavior, getting them closer to the conversion event with a compelling offer and call-to-action. This element of online marketing has been missing from the industry and has been something dealers have had far too little control over.”
Showroom Magnet’s behavioral targeting engine gets to work before online visitors even land on the dealership website. The engine takes into account everything from where the visitor has browsed before landing on the homepage to the actions taken while on the dealership website. Based on these behaviors, Showroom Magnet will then target the messaging and offers to the particular user, personalizing the experience and further engaging the prospect. The result is a 42% lift in conversion and a 27% lift in show rate for dealerships using the incentive based engine.
“Every person’s internet path is different, for instance, one person may land on your website after viewing a news page, while another’s path includes AutoTrader.com,” said Bruce. “Showroom Magnet’s behavioral targeting engine would recognize that the browser came from the AutoTrader website and change the messaging and test drive offer accordingly, based on the level of interest. This places the offer closest to the customer’s motivation, further increasing leads, shows and ultimately sales.”
In addition to targeting, Showroom Magnet’s behavioral engine also enables dealerships to geo-target visitors, based on their location. For visitors to the dealership’s website from neighboring towns, Showroom Magnet changes its message to one related to the area. In addition, if the location of the visitor is further out, the engine increases the incentive offer to further entice the customer.
The incentive-based behavioral marketing platform is available now.
OnlineDrive is the first company to focus specifically on inbound marketing and the conversion of consumer auto leads. Founded by 30 year industry veteran Larry Bruce, former Vice President of Managed Marketing Solutions for Reynolds and Reynolds and founder of AIMdata, later sold to Reynolds and Reynolds to become Naked Lime, the aim is to help dealerships not only build traffic, but also cultivate their own first party leads and turn them into showroom visits. In addition to ShowroomMagnet, OnlineDrive also owns MicrositesbyU, the auto industry’s only landing page management platform.