OnlineDrive, an industry-leading marketing & conversion agency, announced today a partnership with AutoShopper.com. This partnership will integrate OnlineDrive’s ShowroomMagnet Behavioral Marketing System into dealer vehicle display pages on the AutoShopper.com site.
ShowroomMagnet, an incentive-based behavioral marketing program, targets online shoppers based on their behavior and delivers relevant offers which increase the conversion of online shoppers to shown appointments and test drives. Dealers on the program have seen an average 60% lead to show rate. “This partnership will give dealers the ability to utilize incentive-based marketing within their AutoShopper.com listing. The ability to incentivize online shoppers directly on AutoShopper.com will help dealers separate their vehicles from similar vehicles being sold by their competition,” said vice president of strategic partnerships, Ken Luna.
Autoshopper.com will be launching ShowroomMagnet, OnlineDrive’s incentive-based marketing program into their over 12,000 dealers with an initial offering to Florida and North East Markets. Autoshopper dealers will have a competitive advantage over other 3rd party sites, with the introduction of this incentive based showroom up program, and designed to convert web traffic into showroom traffic.
“Autoshopper.com has worked hard to maintain organic-only conversion leads throughout our 36 years, and are pleased to join forces with OnlineDrive to produce a new version of hybrid leads, we feel this product will continue to show dealers how to convert their own 1st party leads/web traffic into a steady flow of showroom ups, therefore turning shoppers into buyers, and we are very excited to be a part of this new revolution”, says Dani Sherrod, National Marketing Executive with Showcase Media.
Dealers who use AutoShopper.com will have the ability to integrate buttons and popovers directly on their vehicle display pages within the site incentivizing consumers to submit accurate information and schedule test-drive appointments. “Dealers don’t have to participate in the race to the bottom. Pricing is the first filter that many online shoppers on classified sites use. The combination of incentive-based behavioral targeting and pay for performance pricing is a win-win for both consumers and dealers,” said Online Drive president and CEO, Larry Bruce. “We’re excited to partner with AutoShopper.com and offer an additional value proposition for its dealer clients,” said Bruce.
About ShowroomMagnet / OnlineDrive
OnlineDrive is the first company to focus specifically on inbound marketing and the conversion of consumer auto leads. Founded by 30 year industry veteran Larry Bruce, former Vice President of Managed Marketing Solutions for Reynolds and Reynolds and founder of AIMData, later sold to Reynolds and Reynolds to become Naked Lime, the company’s aim is to help dealerships not only build traffic, but also to cultivate their own first party leads and turn them into showroom visits.
AutoShopper.com has a 36-year rich history in print and web media and is the parent company to many valued businesses, providing technology, and web solutions. They offer best in class print publications and websites for consumers. AutoShopper provides the shopper with control of their shopping and buying experience with sites that cater to the consumer’s needs.
Showcase Media specializes in a collection of diversified and comprehensive brands that provide solutions for buying and selling, autos, trucks, motorcycles, RV’s, and homes. AutoShopper now offers the AutoPilot, an easy one vendor solution for auto dealers. This product, takes their over 12,000 Independent/Corporate dealers to the next level in lead conversion, inventory and social solutions.
The management team is grounded in a company that has gained consumer confidence through the high and low times of the ever changing economy. This new product is expected to help the continued success and further grow the AutoShopper audience while maintaining a strong foundation of satisfied employees and customers.