Your Online Reputation: What Really Matters
// Webinar summary
Online reviews definitely affect your business, but many dealers mistakenly chase reputation fads to achieve a certain number of reviews or to develop a presence on a certain platform. That may or may not be important! What really matters is what your peers and competitors look like online. Sadly, many dealers have no idea. I will share a number of online tools and tips and tricks for dealerships to easily benchmark their online reputation against other local dealers, your 20 group, or even other dealers nationally. Knowledge is half the battle; come learn what really matters for your online reputation before you invest effort and money chasing those online stars.
// Key takeaways
• Understand the true drivers of business value for online reputation.
• Learn how to easily get good comparative data on how your online reputation ranks vs. competitors and other relevant dealers.
• Know where and how to invest in your online reputation efforts to see the biggest results.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.