CHICAGO – The future of Internet marketing is here. MAX 3.0, which will be launched at this year’s NADA in Las Vegas, is the most powerful, easy-to-use way for dealers to perfect their online listings—a crucial element of success in today’s Internet-driven world.
“Today, 54 percent of car shoppers choose their dealer online,” says Jacob Solotaroff, General Manager of MAX Systems. “With the explosion of online car advertising, ‘good enough’ online listings just aren’t good enough anymore.”
With this in mind, MAX 3.0 developers have optimized the already-successful product—which automatically generates customized vehicle listings that address car shoppers’ most pressing questions.
It starts with the new MAX 3.0 Executive Dashboard—which gives dealers unprecedented visibility into their online activity. Here, dealers keep track of offline and online sites and manage and evaluate their online listings. Dealers can intuitively drill into which ads are not performing and can easily diagnose and fix the underlying problem.
“Dealers can’t afford not to know how their listings are faring online,” says Solotaroff. “Not only can they optimize their advertising with MAX 3.0, but they’ll also have one place to store, manage and evaluate it all.”
The most revolutionary part of MAX 3.0 is MAX for OEM, a customized product for the franchises of each manufacturer. It results in the type of professional, customer-relevant and engaging detail originally intended by the manufacturer. MAX for 3.0 even distributes to the manufacturer’s CPO website along with any of the 200-plus sites on which dealers advertise.
Additional features, such as a window sticker creator and easy photo uploader offer an added bonus for busy dealers.
For more information on MAX 3.0 visit www.maxadsystems.com.
About MAX Systems
MAX 3.0 enables dealers to increase online actions, sales and margins by optimizing their online ads, emails and sales tools. After more than two years of research and development, INCISENT Labs developed the MAX MARK Engine, which uniquely tailors ads to the consumer decision-making process. A team of researchers, data analysts and marketers are constantly improving the MARK Engine, ensuring that MAX dealers are always one step ahead of the competition. MAX is the sister division of FirstLook Inventory Management Systems.