The service enables OnlineDrive customers to access their search, display and Facebook advertising statistics and billing from one location.
Houston, TX – OnlineDrive, the first company to focus specifically on inbound marketing and the conversion of consumer auto leads, as well as the owner of ShowroomMagnet, is pleased to announce transparent PPC, an enhancement to the user’s OnlineDrive system.
With one click from the OnlineDrive dashboard, users can now see their Google and Microsoft PPC accounts, Facebook statistics and Google or MS Ad Center billing information in one location. The transparent PPC feature provides greater ease of use and better drill down capabilities for campaign managers across pay-per-click platforms.
“When working with PPC, the marketing, search, display, remarketing and Facebook marketing functions should work together like a fine-tuned orchestra; you can’t have the wind section without the strings,” said Larry Bruce, OnlineDrive President/CEO. “We built OnlineDrive to give dealers a true online PPC solution with accountability and, with this new feature, have now added transparency. In effect, we’re taking the black box out of PPC in automotive.”
In addition to ease of use, OnlineDrive’s campaign dashboard enables clients to see the messages and marketing tactics that are proving to be most effective with each audience. The PPC feature in OnlineDrive breaks down each ad group and allows clients to drill down to individual lead detail for each campaign. Perhaps best of all, once the PPC center has been built, the client is allowed access to the information, even if they leave OnlineDrive for any reason.
“With Google’s account quality score meaning so much, it’s not fair for dealers to lose this valuable asset. They shouldn’t have to start over if they move to another provider or bring their PPC marketing in-house,” said Bruce.
For more information on OnlineDrive or the transparent PPC feature, please visit www.micrositesbyu.com.
OnlineDrive is the first company to focus specifically on inbound marketing and the conversion of consumer auto leads. Founded by 30 year industry veteran Larry Bruce, former Vice President of Managed Marketing Solutions for Reynolds and Reynolds and founder of AIMdata, later sold to Reynolds and Reynolds to become Naked Lime, the aim is to help dealerships not only build traffic, but also cultivate their own first party leads and turn them into showroom visits. In addition to ShowroomMagnet, OnlineDrive also owns MicrositesbyU, the auto industry’s only landing page management platform.