CINCINNATI — OneCommand, the nation’s leader in preference-based, automated, multi-channel marketing, today announced significant year-to-date success, setting a new record around the number of automotive consumers benefitting from the communications powered by its Relationship Performance Marketing solution. The company has also enjoyed recent accelerated success in the form of increased market penetration, greater customer satisfaction and an abundance of additional growth opportunities on the horizon. Crediting its ability to deliver solutions proven to drive greater owner loyalty between automobile Dealers and their customers to its strong leadership team, the company also announced the departure of Al Babbington from his post as CEO. The company has tapped President, Jeffrey Hart, to step into the role. A former Reynolds and Reynolds e-commerce executive and CEO of Cadence Network, Hart has served as President and COO since 2009 and has been instrumental in leading OneCommand through the automotive market’s transformation.
“It’s been my privilege to serve as OneCommand’s CEO for the last 9 years and I am incredibly proud of what our team has accomplished thus far. In 2011, OneCommand has introduced new product, secured expanded OEM and Consolidator relationships and grown customer retention to an all-time high. As I have contemplated this transition over many months, Mr. Hart and I have worked very closely together and I have no doubt that his exceptional leadership team will continue to fuel the momentum. I am now looking forward to supporting OneCommand as a significant owner and trusted advisor,” reflected Al Babbington, OneCommand’s former CEO.
In the first half of the year, OneCommand launched several, exclusive manufacturer programs as well as other preferred or co-op approved relationships. As a result, the company has aggressively expanded their industry-leading field force to ensure its ability to deliver unparalleled industry expertise and marketing service.
“The thrill of leading a company whose roots are so firmly planted in such a pinnacle industry has been both fascinating and challenging. Since joining in 2009, I’ve been fortunate to be fully immersed in a culture of innovation and collaboration, fostered by Mr. Babbington,” said Jeff Hart, OneCommand’s President turned CEO. “I am excited and humbled to be filling the role of Chief Executive Officer at OneCommand. I am confident that our depth of domain knowledge, marketing leadership and technology talent will only continue to expand our position as a market leader. Our top priority has been and will remain to deliver solutions that help our dealers cost-effectively market to and retain their customers.”
“OneCommand was successful in weathering one of the most impactful market transformations that the automotive industry has ever seen. The unique talents and expertise possessed by OneCommand’s senior leadership team, paired with the operational efficiencies gained as a result of the market’s recovery, have without a doubt positioned the company for accelerated growth. The partners at Insight Venture Partners are excited to extend support and guidance around its future growth and success,” concluded Jeff Lieberman, Managing Director.
OneCommand is a leading provider of integrated and automated, personalized communications designed to streamline workflow, reduce marketing expense and generate superior customer response. Focusing on the delivery of the right message, at the right time, and through the right channel, OneCommand helps its clients realize significant improvements in loyalty and retention, frequency of visit and overall profitability.
Each day the Company delivers millions of personalized communications on behalf of its dealer clients – helping to expand its understanding of consumer behavior and response and extending that knowledge and expertise to make the communications of its dealer clients even more powerful.
OneCommand’s proven, web-based Relationship Performance Marketing Solutions enable customers to leverage the power of their voice through a multitude of channels, including voice messaging, text and mobile messaging, e-mail marketing, live call center services, direct mail and a variety of other streams promoting customer engagement.
By providing a seamless solution for communication from shop to buy to service and repurchase, OneCommand offers the opportunity to coordinate a unified message to customers. This approach, paired with custom automation of timely, relevant and consistent communications, has led to significant reductions in marketing expense and even greater improvements in the customer experience. For more information call 1.800.814.6820, email lleugers(at)onecommand.com or visit www.onecommand.com.