OEConnection LLC, the parts e-commerce technology leader for original equipment manufacturers (OEM) distribution networks, has announced the launch of EasyParts.com, an original equipment automotive parts locating solution and the company’s third consumer-facing technology to be introduced this year. Utilizing search engine optimization (SEO), EasyParts.com solves an elusive challenge for automotive dealerships: having their parts inventory rank higher − or simply show up at all − in part number search results from common search engines like Google, Yahoo and Bing. On EasyParts.com a dealership’s parts inventory is updated on a daily basis, providing both the content and update frequency that deliver improved page rankings in search results.
“Research shows that search engines are used 66% of time when people go online to look for parts,” said Paul Johnson, OEConnection Senior Vice President and Chief Product Officer. “But unfortunately, most franchise dealership parts departments do not have a good online presence. With EasyParts, their parts inventories are organically searchable from common search engines, making it easier for dealers to market their parts online and connect with buyers.”
EasyParts.com helps consumers easily locate the closest dealers that stock their searched-for auto parts, ensuring that repairers gain greater access to genuine OEM replacement parts. Ordering parts through EasyParts.com links a buyer to a dealer’s website where the buyer can begin the transaction or request more information.
EasyParts.com integrates seamlessly with ConsumerLink®, a B2C parts e-commerce platform that dealers can customize and merge into existing websites or use as a stand-alone OEM e-parts store. While enabling shoppers to find and buy parts in one continuous process, integration between the two solutions also allows dealers to leverage ConsumerLink’s discounting/parts promotions and shipping option capabilities to become more competitive both locally and nationally.
EasyParts.com is currently available to any OEM brand franchise dealership located in the U.S. For more information, dealers can call 888-776-5792, X3.
About OEConnection LLC
OEConnection is the leading parts e-commerce technology provider for OEM distribution networks, serving over 36,000 dealership and repair customers. Customers use OEConnection products over 6 million times each month to market, manage and move original equipment parts, facilitating an estimated $19 billion in annual replacement parts trade. The company is headquartered in the greater Cleveland area at 4205 Highlander Parkway, Richfield, Ohio, 44286. Additional information is available at www.oeconnection.com or by emailing Joan Deegan at Joan.Deegan@OEConnection.com