FOLSOM, Calif. – Kihon Media, a leader in online auto dealer customer retention programs, announced today that The Future Automotive Group, which includes Future Ford of Sacramento, Future Ford of Clovis, Future Ford Lincoln of Roseville and Future Nissan of Roseville, has selected Sensible DriverTM, for Quick Lane, a fully integrated, customized and optimized online marketing program designed specifically for Quick Lane. The Quick Lane-branded program delivers e-mails right to a customer’s inbox and includes a content-rich Quick Lane-branded car-care website.
“Sensible Driver for Quick Lane has delivered a cost-effective way for us to drive traffic to our Quick Lane business through online tools,” says Mike Mellow of The Future Automotive Group. “Since the beginning of June when we began using the e-mail program we have doubled our open rate on cold prospect lists and increased our click through rate.”
Through the Sensible Driver for Quick Lane email marketing program, The Future Group can deliver timely, relevant and professionally written information to customers every month with an e-magazine. Combined with the Sensible Driver for Quick Lane website, that offers more in-depth content, the program is designed to drive traffic to a corporate website and brick-and-mortar location.
“Additionally, through the comprehensive Sensible Driver dashboard, we can view detailed information like a potential lead’s online entry point, see how many recipients have clicked through on new and used care specials, even export a list of these potential leads,” says Mellow. “Most importantly, we can see which leads are interested in what special offers by viewing their path through the website, showing if they are interested in a new or used car, a trade-in appraisal or a repair order, giving us the ability to customize our follow-up communications.”
Sensible Driver for Quick Lane:
• Sends monthly coupon specials via e-mail
• Increases online service appointments
• Integrates coupons and driver-related articles with Facebook
• Develops and streamlines customer e-mail lists
• Distributes custom information about Quick Lane facilities
• Saves money by meeting Quick Lane co-op guidelines
• Saves time by facility e-mail marketing and program management
“Most drivers use online resources to research and review their auto-related services,” says Jay Alling, Kihon Media. “Sensible Driver for Quick Lane increases drive-through traffic by providing an end-to-end solution for selecting maintenance and repair provider.”
For more information on Sensible Driver for Quick Lane, visit http://www.sensibledriver.com/<wbr></wbr>quicklane/. For more information on Sensible Driver, visitwww.sensibledriver.com.
About Kihon Media
Kihon Media helps auto dealers generate sales through Sensible Driver™, a customer retention program for internet. Sensible Driver includes monthly e-mails sent to customer and prospect lists. The program offers a car-care website packed with auto-related information, integrated links to a main site, targeted e-mail campaigns, dealer-specific specials and coupons, service and parts order forms, employee and facility photos, vehicle e-brochures and extensive tracking. The combination of professionally-written articles and dealer-specific incentives has proven effective at many dealerships. Sensible Driver is a cost-effective way to increase sales for all your profit centers — new and used vehicles, service, parts and accessories. For more information, visit www.sensibledriver.com.