New Study Finds Mobile Video Ads Lead to Higher Engagement, from Force Marketing.
Mobile video ads see 5x more engagement on average.
Want more engagement with your mobile ads? Try adding video, according to a recent study by Millennial Media.
The study found that on average, mobile video ads saw five times the engagement that standard banner ads did across all verticals. In some verticals, like technology and business services, video ads garnered more than eight times the engagement.
So what about automotive?
Within the automotive industry specifically, Millennial Media found that video ads drove 296% higher engagement than standard banner ads. While that may not be on par with certain other verticals, it’s still a sizable increase in engagement.